Sunday, April 01, 2007

True Religion

So we are witnessing a growing nexus between department stores and religion...Contemporary Jean brands that are the rage lately use religion in their names, case in point True Religion and Blue Cult :)

I was walking past Union Square in San Francisco last night and found a huge Ganesha statue adorning the entrance of the store. This reminded me of a store in Bangalore - Kemp Fort where a huge Shiva Temple was built behind the mall. Devotees made a beeline for the temple and then did their post-prayer shopping at the mall. It was a clever strategy by the owners and it worked very well for them. It seems like the American department stores are taking a leaf out of the Indian stores strategy book and following suit to cash-in on success.

Shiva Temple - Kemp Fort, Bangalore

Note 1: The Ganesha decorations are part of an 'Imagine India' show.
Note 2: Kemp Fort is styled after either the Excalibur in Las Vegas or Disneyland, so there is a cross pollination in design.

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